The Timeline
Every post, tweet, video, podcast episode, event, and newsletter was intentionally organized and designed to best illustrate our protective factors.
Instagram
Followers: 0
Likes: 0
November
In November, Rediscover, the mental health initiative, embarked on a series of impactful actions. It started off with the consultation of a mental health expert, improving the initiative's understanding of the subject and its strategic approaches. This collaboration not only deepened Rediscover's insights but also made sure that what Rediscover was going to do was going to be based on expert knowledge.
In that same month, Rediscover made its presence stronger on social media. On the 30th, Rediscover created its social media accounts, showing it was committed to connecting with youth and making them aware. Then, on the 31st, Rediscover shared its first post. This post was really good at capturing what its campaign is about and talking about its upcoming plans. Lots of people liked and shared this post, showing that it was a great way to explain what Rediscover wants to do. By mentioning its main goals and what it's planning to do in the future in a clear way, Rediscover got people interested in supporting its cause again. This made a strong start for Rediscover to keep involving people and making a difference.
Instagram
Followers: 150
Likes: 50
December
In the month of December, Rediscover initiated an impactful campaign known as "30 Days Of Discovery," aiming to offer assistance to individuals struggling with low self-esteem. This achieved remarkable outreach, connecting with over 3 500 students in just under three months. The campaign was organized in a smart way to make it work well. It followed a clear plan that talked about different ways to grow personally and take care of oneself.
The campaign started with the "Week of Gratitude," setting a positive tone by encouraging participants to embrace gratitude as a foundational practice for enhancing self-esteem. Rediscover engaged its audience through thoughtfully crafted posts that shared motivational quotes, practical tips for expressing gratitude, and activities like creating gratitude jars and partaking in the #MindfulWater Challenge. This change from easy actions to thinking more about oneself helped people feel proud and better about themselves.
Following the "Week of Gratitude," Rediscover transitioned into the "Week of Self-Care". This phase concentrated on well-being of individuals, introducing the #10DayWorkoutChallenge to inspire participants to prioritize their health. By employing an array of social media platforms, such as Instagram, TikTok, Twitter, and even Reddit, Rediscover procured to diverse preferences and fostered community engagement and interaction.
Rediscover's strategic organization of the campaign provided a structured path towards self-improvement, offering participants a sense of accomplishment and personal growth. The utilization of themed weeks and a mix of social media platforms featured the organization's understanding of its target audience. This approach significantly contributed to the campaign's efficacy in nurturing self-esteem and fostering personal development.
Rediscover's multi-platform content strategy played an important role in the campaign's success. With Instagram as the centrepiece, delivering both informative and engaging content, Rediscover drew into visual and narrative elements that resonate with today's youth. TikTok added a dynamic touch, catering to the preference for concise content and featuring interviews and expert insights. Twitter threads facilitated reflective discussions, bridging a connection between the Rediscover team and their audience.
The Reddit community provided an inclusive space for open dialogues, complemented by contributions from healthcare professionals such as Dr. Rasha Wahid. By adeptly employing these various platforms, Rediscover addressed diverse engagement levels and preferences, ensuring comprehensive outreach among the target demographic. This strategic use of each platform reinforced Rediscover's commitment to raising awareness about self-esteem and personal growth that strongly resonated with students and young adults.
Instagram
Followers: 540
Likes: 280
January
In the month of January, the Rediscover campaign took a thoughtful approach to address mental health concerns by diving deeper into various risk factors and introducing corresponding protective factors. The content was predominantly in video format, supplemented with check-ins, event reminders, detailed explanations of risk factors, and the application of protective factors.
During the first week, the campaign kick-started with an introductory video outlining the month's content and the significance of risk and protective factors. This strategic introduction established the campaign's trajectory, fostering anticipation for upcoming uploads and audience engagement. As the weeks progressed, the campaign was divided into themed sections, each focusing on a specific risk factor and its corresponding protective factors.
In the second week, Rediscover delved into the concept of Self-Criticism as a risk factor, explaining its mental health consequences and offering self-satisfaction as a solution. This straightforward approach enabled viewers to understand the impact of this risk factor and how they could address it in their own lives. Similarly, subsequent weeks tackled Parenting Style issues and Socioeconomic Inequality, emphasizing Gratitude and Altruism as the respective protective factors. By structuring the content around relatable issues and providing actionable solutions, Rediscover facilitated practical and meaningful engagement.
By gradually introducing risk factors and corresponding protective factors, Rediscover allowed participants to grasp the interconnectedness of individual, community, and societal well-being. This systematic approach empowered viewers to recognize how their actions could contribute to broader social and personal improvements, boosting the campaign's impact.
The campaign's effectiveness lies in its strategic progression, aligning risk factors with protective measures, and its ability to connect personal growth with societal betterment. This arrangement not only educated the audience but also encouraged active participation through check-ins, interviews, and engaging events. Rediscover's campaign succeeded by having a balance between informative content and interactive elements, thus fostering a sense of responsibility towards one's own mental health while contributing positively to the larger community.
Instagram
Followers: 780
Likes: 390
February
In February, Rediscover continued its insightful journey of promoting mental health awareness and self-improvement through a series of well-crafted posts and engaging activities. The content for this month revolved around various themes, each offering valuable insights and practical tips for enhancing mental well-being.
The month began by exploring the relationship between music and stress relief, encouraging participants to share their preferred genre for relaxation. This approach initiated a relatable and interactive conversation, sparking engagement among the audience. Subsequent posts discussed the benefits of daytime napping, the significance of pets in fostering mental health, and the impact of compliments on social confidence. By addressing a diverse range of topics, Rediscover managed to cater to a wide spectrum of interests and concerns.
The mid-month content took a closer look at economic inequality and its implications on global well-being. Through informative posts, Rediscover highlighted the disparities in wealth distribution and its consequences on access to resources. This approach not only provided eye-opening facts but also sparked reflections on the importance of equitable wealth distribution. Towards the end of the month, Rediscover conducted a social experiment that examined self-image influenced by societal norms, showing how what others think of us affects how we view ourselves.
The strategic arrangement of content in November encompassed a blend of informative posts and engaging social experiments, encouraging audience participation and reflection. By diversifying the topics and incorporating interactive elements, Rediscover created a holistic learning experience. This approach fostered a more profound connection with the audience, allowing them to engage on multiple levels, from sharing personal preferences to engaging with a variety of community members.
Through its thoughtful organization and incorporation of diverse content formats, Rediscover's November campaign effectively addressed mental health concerns, prompting meaningful discussions and empowering individuals to take steps towards positive change. This approach contributed to the campaign's resonance and impact, showcasing Rediscover's ability to balance education, engagement, and thinking about ourselves to feel better mentally.
Instagram
Followers: 840
Likes: 430
March
In February, Rediscover continued its insightful journey of promoting mental health awareness and self-improvement through a series of well-crafted posts and engaging activities. The content for this month revolved around various themes, each offering valuable insights and practical tips for enhancing mental well-being.
The month began by exploring the relationship between music and stress relief, encouraging participants to share their preferred genre for relaxation. This approach initiated a relatable and interactive conversation, sparking engagement among the audience. Subsequent posts discussed the benefits of daytime napping, the significance of pets in fostering mental health, and the impact of compliments on social confidence. By addressing a diverse range of topics, Rediscover managed to cater to a wide spectrum of interests and concerns.
The mid-month content took a closer look at economic inequality and its implications on global well-being. Through informative posts, Rediscover highlighted the disparities in wealth distribution and its consequences on access to resources. This approach not only provided eye-opening facts but also sparked reflections on the importance of equitable wealth distribution. Towards the end of the month, Rediscover conducted a social experiment that examined self-image influenced by societal norms, showing how what others think of us affects how we view ourselves.
The strategic arrangement of content in November encompassed a blend of informative posts and engaging social experiments, encouraging audience participation and reflection. By diversifying the topics and incorporating interactive elements, Rediscover created a holistic learning experience. This approach fostered a more profound connection with the audience, allowing them to engage on multiple levels, from sharing personal preferences to engaging with a variety of community members.
Through its thoughtful organization and incorporation of diverse content formats, Rediscover's November campaign effectively addressed mental health concerns, prompting meaningful discussions and empowering individuals to take steps towards positive change. This approach contributed to the campaign's resonance and impact, showcasing Rediscover's ability to balance education, engagement, and thinking about ourselves to feel better mentally.
Instagram
Followers: 1,040
Likes: 530
April
In February, Rediscover continued its insightful journey of promoting mental health awareness and self-improvement through a series of well-crafted posts and engaging activities. The content for this month revolved around various themes, each offering valuable insights and practical tips for enhancing mental well-being.
The month began by exploring the relationship between music and stress relief, encouraging participants to share their preferred genre for relaxation. This approach initiated a relatable and interactive conversation, sparking engagement among the audience. Subsequent posts discussed the benefits of daytime napping, the significance of pets in fostering mental health, and the impact of compliments on social confidence. By addressing a diverse range of topics, Rediscover managed to cater to a wide spectrum of interests and concerns.
The mid-month content took a closer look at economic inequality and its implications on global well-being. Through informative posts, Rediscover highlighted the disparities in wealth distribution and its consequences on access to resources. This approach not only provided eye-opening facts but also sparked reflections on the importance of equitable wealth distribution. Towards the end of the month, Rediscover conducted a social experiment that examined self-image influenced by societal norms, showing how what others think of us affects how we view ourselves.
The strategic arrangement of content in November encompassed a blend of informative posts and engaging social experiments, encouraging audience participation and reflection. By diversifying the topics and incorporating interactive elements, Rediscover created a holistic learning experience. This approach fostered a more profound connection with the audience, allowing them to engage on multiple levels, from sharing personal preferences to engaging with a variety of community members.
Through its thoughtful organization and incorporation of diverse content formats, Rediscover's November campaign effectively addressed mental health concerns, prompting meaningful discussions and empowering individuals to take steps towards positive change. This approach contributed to the campaign's resonance and impact, showcasing Rediscover's ability to balance education, engagement, and thinking about ourselves to feel better mentally.
ACT
Acceptance and Commitment Therapy
ACT stands for Acceptance and Commitment Therapy. It's a type of psychotherapy that falls under the broader category of cognitive-behavioral therapies (CBT). ACT was developed by psychologist Steven C. Hayes in the 1980s and is grounded in the principles of functional contextualism and behaviour analysis.
ACT focuses on helping individuals to accept their thoughts and feelings rather than attempting to eliminate or control them. It emphasizes the idea that struggling against or trying to avoid uncomfortable emotions can often lead to more suffering. Instead, ACT encourages people to be present in the moment and to develop psychological flexibility.
Resources
ACT stands for Acceptance and Commitment Therapy. It's a type of psychotherapy that falls under the broader category of cognitive-behavioral therapies (CBT). ACT was developed by psychologist Steven C. Hayes in the 1980s and is grounded in the principles of functional contextualism and behaviour analysis.
ACT focuses on helping individuals to accept their thoughts and feelings rather than attempting to eliminate or control them. It emphasizes the idea that struggling against or trying to avoid uncomfortable emotions can often lead to more suffering. Instead, ACT encourages people to be present in the moment and to develop psychological flexibility.
Cognitive Defusion
This involves distancing oneself from distressing thoughts and recognizing that thoughts are not facts. It helps individuals detach from their thoughts and have a more flexible relationship with them.
Acceptence
This involves being open to experiencing one's emotions, thoughts, and sensations without judgment or avoidance. It's about acknowledging what is present without trying to change it.
Present Moment Awareness
This emphasizes being fully engaged and present in the current moment rather than getting caught up in worries about the past or the future.
Self-as Context
This is the idea that people have a transcendent self that observes their experiences. It encourages individuals to identify with this observing self rather than being consumed by their thoughts and emotions.
Values Clarification
This process involves identifying what is truly important and meaningful to an individual. It helps them align their actions with their core values.
Real-time results
This refers to setting goals and taking actions that are in line with one's values, even in the face of discomfort or challenging emotions.
ACT
Acceptance and Commitment Therapy
ACT stands for Acceptance and Commitment Therapy. It's a type of psychotherapy that falls under the broader category of cognitive-behavioral therapies (CBT). ACT was developed by psychologist Steven C. Hayes in the 1980s and is grounded in the principles of functional contextualism and behaviour analysis.
ACT focuses on helping individuals to accept their thoughts and feelings rather than attempting to eliminate or control them. It emphasizes the idea that struggling against or trying to avoid uncomfortable emotions can often lead to more suffering. Instead, ACT encourages people to be present in the moment and to develop psychological flexibility.
Resources
ACT stands for Acceptance and Commitment Therapy. It's a type of psychotherapy that falls under the broader category of cognitive-behavioral therapies (CBT). ACT was developed by psychologist Steven C. Hayes in the 1980s and is grounded in the principles of functional contextualism and behaviour analysis.
ACT focuses on helping individuals to accept their thoughts and feelings rather than attempting to eliminate or control them. It emphasizes the idea that struggling against or trying to avoid uncomfortable emotions can often lead to more suffering. Instead, ACT encourages people to be present in the moment and to develop psychological flexibility.
Cognitive Defusion
This involves distancing oneself from distressing thoughts and recognizing that thoughts are not facts. It helps individuals detach from their thoughts and have a more flexible relationship with them.
Acceptence
This involves being open to experiencing one's emotions, thoughts, and sensations without judgment or avoidance. It's about acknowledging what is present without trying to change it.
Present Moment Awareness
This emphasizes being fully engaged and present in the current moment rather than getting caught up in worries about the past or the future.
Self-as Context
This is the idea that people have a transcendent self that observes their experiences. It encourages individuals to identify with this observing self rather than being consumed by their thoughts and emotions.
Values Clarification
This process involves identifying what is truly important and meaningful to an individual. It helps them align their actions with their core values.
Real-time results
This refers to setting goals and taking actions that are in line with one's values, even in the face of discomfort or challenging emotions.
rediscoverhosa.org
Amer, Bhalla, Marwaha, Riar, Vinoth, Zala
Contact: rediscoverhosa@gmail.com
